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Accessibility Audit in Action: Sage Inclusion & MSC Cruises

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pic of restaurant
measurement og a height to a handle
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  Our collaboration with MSC Cruises on the MSC World Europa exemplifies our approach. We conducted extensive assessments not only of the physical ship but also of digital accessibility, customer service practices, and shore excursion accessibility. The findings from this project have laid the foundation for MSC’s upcoming vessels. Our insights are now integral to the early design stages of new ships, ensuring that accessibility is a priority from the outset.
 
 

Picture showing John and Amy on a cruise ship

Our Transformative Partnership with MSC Cruises

 At Sage Inclusion, we are proud to spotlight our partnership with MSC Cruises, a project that underscores our commitment to enhancing accessibility on a global scale. As leaders in accessibility consulting, our comprehensive assessments and actionable recommendations have played a pivotal role in reshaping the travel experience for people with disabilities.

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Proven Impact with MSC Cruises

We believe in a personalized approach to marketing. We work closely with our clients to understand their unique needs and develop customized strategies that deliver results.

Key Achievements

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Conducted comprehensive assessments of the MSC World Europa

  •  Evaluated the digital accessibility features aboard the MSC World Europa, ensuring seamless navigation for passengers with diverse needs across digital platforms.
  • Completed detailed assessments of the accessibility of shore excursions, allowing passengers with disabilities to participate fully in onshore activities aboard the MSC World Europa. 

A cruise ship deck

Integrated accessibility into the early design stages of new ships

 

  • Provided expert guidance and recommendations to inform the early design stages of new ships, resulting in the integration of innovative accessibility solutions that enhance the overall cruise experience for passengers with disabilities.
  • Collaborated closely with MSC Cruises' development team to integrate accessibility considerations into the early design stages of new ships, ensuring that accessibility features are incorporated seamlessly from the outset.

A man with a laptop in hands

Made over 200 specific accessibility recommendations

  

  • Proposed accessibility improvements that required minor adjustments to existing designs, ensuring that these changes could be seamlessly integrated into ongoing projects without causing delays or significant additional costs.
  • Developed comprehensive recommendations for more complex accessibility upgrades, involving extensive labor and modifications to existing construction plans, to address long-term accessibility goals and enhance the overall inclusivity of MSC Cruises' facilities.

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Highlighted the specific areas MSC leads the inductry in accessibility

 

  • Presented MSC Cruises' exemplary practices in accessibility, highlighting key areas where the company exceeds industry norms and demonstrates a commitment to prioritizing the needs of passengers with disabilities.
  • Showcased MSC Cruises' leadership in accessibility by highlighting innovative initiatives and best practices that position the company as a pioneer in ensuring equal access and inclusivity throughout its fleet and facilities.

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Industry-Leading Allergy Management Assessment

  • Through rigorous evaluations, Sage Inclusion has identified MSC Cruises' exemplary practices in addressing guests' dietary needs, setting a new standard for excellence in the cruise industry. 
  • By recognizing and enhancing the effectiveness of the ship's allergy program, Sage Inclusion has contributed to ensuring that all guests, including those with specific dietary requirements, can enjoy a safe and satisfying dining experience on board.  

Recommendations Categorization

Swift Enhancements

Major Enhancements

Swift Enhancements

 Implementable without significant time and monetary costs 

Minor Enhancements

Major Enhancements

Swift Enhancements

 Small monetary and time investments that fit into existing designs 

Major Enhancements

Major Enhancements

Major Enhancements

 Significant changes requiring intervention in the construction plan 

Holistic Accessibility Improvements

 Our recommendations extended beyond the ship to ensure an inclusive experience at every touchpoint. This included:

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 Enhancing shore excursions to guarantee availability and satisfaction 

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 Overhauling customer service training to ensure every employee can meet the needs of all guests 

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 Developing policies to support solo travelers with disabilities 

Recognition and Trust

  Our recent partnership with MSC Cruises is a testament to our expertise in making travel more inclusive and has set a new standard within the industry. This collaboration involved extensive assessments of the MSC World Europa, where we implemented over 200 accessibility enhancements, influencing the design principles for future vessels to prioritize accessibility from the outset. For those new to accessibility, our work showcases the practical benefits and crucial need for inclusivity. For those familiar with the challenges, it highlights our commitment to innovating and raising the bar globally.
 
 

Our Accessibility Team Leads

Amy Jukes

Amy Jukes

Juliya Prokopenko

Juliya Prokopenko

Chief Operations Officer

View Linkedin Profile
Julia Prokopenko

Juliya Prokopenko

Juliya Prokopenko

Juliya Prokopenko

 Senior Accessibility Analyst 

View Linkedin Profile

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